Privacy
Updated 30 October 2026.
Who we are
Pacent is a trading name of Electric Visions Ltd. Email us at hello@pacent.fit.
Your account and your training
We keep your name and email address. If you set a password, it's hashed, so even we can't read it.
We keep your date of birth, sex, body weight and heart-rate zones if you give them. Pacent uses them to set your starting weights and the heart-rate targets for your runs.
We keep your goals, races and trips, the days and times you can train, your equipment and the exercises you've asked to see less often or not at all.
We keep your plan, your sessions, the sets you log, your runs and how hard you rated each session.
We keep a record of when you last accepted our terms.
We use all of this to build your training plan and change it as you go. We do this to provide the service you've signed up for.
Your health data
Some of what Pacent keeps is health data. That's your body weight, your heart rate, your sleep and other overnight readings, the pain or soreness you report and where it is, and the readiness scores Pacent works out from them.
Pacent uses it to set how hard each session is. It also uses it to ease your training when you're tired or sore.
We keep it only with your explicit consent, which we ask for separately when you sign up.
Adapting your training to how you feel is what Pacent does, so it needs this consent to work.
You can take your consent back at any time by emailing us. We then close your account and delete everything in it.
Your watch
If you connect your watch, Pacent reads your runs and strength sessions from it, with their heart rate.
It also reads your sleep and your other overnight readings, such as heart rate variability (HRV).
A run comes with the location your watch records, such as where it started. We keep that with the run.
These come from your account with your watch's maker, which you connect to Pacent.
Disconnecting your watch stops Pacent reading from it. The runs and readings it already read stay in Pacent.
Pacent sends the sessions in your plan to your watch. It changes or removes them there when your plan changes.
How Pacent changes your training
Pacent changes your sessions automatically, from your overnight readings, the pain or soreness you report and the sessions you've done.
Pacent shows you why it made each change.
When Pacent eases a day's session because of your overnight readings or a report of pain or soreness, you can undo it.
If you join the waitlist
We keep your email address and your first name if you give it.
We keep your answers to the two questions: which phone you have and whether you wear a smartwatch or fitness tracker.
We keep where you heard about Pacent, if the link you followed tells us.
We keep when you joined and when you confirmed.
We use them to send you updates on how Pacent is coming along, invite you to try it early, ask what you'd like us to build next and tell you when it launches.
We also tell you when Pacent is ready for the phone you have.
Your answers help us decide how soon to support each kind of phone and each kind of smartwatch or fitness tracker.
Where you heard about Pacent tells us which of our posts and links bring people to the list.
We do this with your consent, which you give by confirming your email address. You can take it back at any time by taking yourself off the list.
Every email we send has a link that takes you off the list straight away.
If you don't confirm your email address, we delete it after 7 days.
Once you've confirmed, we keep your details until you take yourself off the list or until Pacent launches to everyone and we've told you.
When you leave the list or don't confirm, we keep a count of it with your two answers and where you heard about Pacent, but not your email address or name.
If you ask us a question
The contact form sends us your email address and your question. The app doesn't keep them.
We use them only to reply to you. We do this because we have a legitimate interest in answering what you've asked.
Mailtrap sends your question to us and keeps a record of it in the United States. Namecheap forwards it to our mailbox, which is on Namecheap's servers in the United States.
We delete your question and our replies a year after our last reply.
If you send us feedback
When you send feedback from the app, we keep what you write and the screen and browser you sent it from.
We use it to reply to you and to improve Pacent. We do this because we have a legitimate interest in answering you and fixing what's wrong.
We delete it a year after you send it, or sooner if you close your account. Our replies stay in our mailbox for a year after the last one.
Signing in and your IP address
For each visit, our server records the IP address, the browser and the page.
When you sign in, we keep the IP address and browser you signed in from for 30 days.
We use them to stop forms and sign-ins being tried too often from one place and to find out what went wrong when something breaks. We do this because we have a legitimate interest in keeping Pacent working and your account secure.
The server's logs are overwritten once they reach a set size, which at the moment takes a few days. When we update Pacent, the log from before the update is kept until we update it again.
The record we use to limit the forms is deleted within two days and can stay in a backup for up to a week after that.
Visits to our website
On the pages of our website you can see without signing in, we ask whether we can use cookies to see how they're used.
If you accept, we record the pages you open, the links and buttons you click, whether you join the waitlist, the link that brought you to us, your browser and the kind of device, and your IP address with its last part removed.
We use this to see which of our posts and links bring people who join, and which parts of the website people use, so we can improve it.
We do this with your consent, and nothing is recorded until you accept. You can take it back at any time under Cookies below, and we then stop recording your visits.
We don't record anything while you're signed in.
We keep each visit for 90 days.
Who else handles your data
Our servers are in the UK and the EU.
Our database is backed up to Cloudflare. Each backup is kept for 7 days.
Mailtrap, run by Railsware Products Studio LLC, sends our emails. It keeps a record of each email it sends, including your address, on servers in the United States.
Namecheap holds our mailbox on its servers in the United States. Anything you email us is kept there.
We don't sell your details or share them with anyone for marketing.
How long we keep it
We keep your account and your training until you close your account. We then delete them. They're gone from our backups within 7 days.
A record of an error in Pacent can say which account it happened in. We delete it after 90 days.
Your rights
You can ask for a copy of what we hold about you, in a form you can take to another service.
You can ask us to correct it or delete it.
You can ask us to keep it but stop using it, for example while we check something you've told us is wrong.
You can close your account and have everything in it deleted.
You can take back any consent you've given at any time.
Where we use your details because of a legitimate interest, you can object.
Email hello@pacent.fit for any of these.
If you're unhappy with how we've handled your details, you can complain to the Information Commissioner's Office.
Age
Pacent is for people aged 18 and over, because its plans are designed for adults.
Changes to this notice
When we change this notice, we change the date at the top.
If a change affects how we use your details, we'll email you before it takes effect.
Pacent is a trading name of Electric Visions Ltd, registered in England and Wales, company number 07369361. Registered office: 9 Palmer Street, South Petherton, TA13 5DD.